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- User clicks a search engine listing to visit your content (single-step).
- User clicks a search result and engages with content (e.g. reads an article or clicks internal links).
- User clicks a search result and completes a basic conversion (e.g. newsletter signup or short survey).
- User clicks a search result and completes a multi-step conversion (e.g. downloads a resource or submits a detailed form).
- User clicks a search result and completes a full conversion (e.g. makes a purchase or signs up for a paid plan).
- User views a social post and lightly engages (likes, reacts or simple view).
- User shares or retweets the content to their network.
- User comments on or replies to the content (active discussion).
- User follows the brand page or joins a related group/community after seeing the content.
- User completes a full conversion via a social campaign (e.g. signs up or purchases through a social referral).
